When I think of Harley Davidson, I think of the word “Innovation”.
I feel that the reason why Harley Davidson is in this situation is because of
that fact that they did not innovate enough. Although, H-D was successful in the past
through being effective in marketing, management, and manufacturing, I feel
that Harley Davidson became too comfortable with their system. This led their
competitor like Honda, Suzuki, and Yamaha to enter the U.S. Motorcycle industry
and to catch up to Harley Davidson.
However, I feel that it is not too late for Harley Davidson
to close the gaps of the problems that exist and to innovate. Harley Davidson
is still rank 458 in nation and is still known as the oldest and arguably most
renowned producer of motorcycles in the United States. As long as H-D has identified
what the problem is and is trying to resolve it, H-D is in the right direction
to success.
(Two sites that shows where Harley Davidson stands.)
(A case study of Harley Davidson’s Business Practices which
is very helpful to understand how Harley Davidson became who they are)
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